An Empirical Study on Value Propositions: A Dyadic Approach

Kwesi Sakyi-Gyinae; Maria Holmlund

An Empirical Study on Value Propositions: A Dyadic Approach

Kwesi Sakyi-Gyinae
, Maria Holmlund

Marknadsföring, Helsingfors

Hanken School of Economics

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Marketing in a Post-Disciplinary Era : ANZMAC 2016
Redaktörer	David Fortin, Lucie K. Ozanne
Utgivningsort	Chrístchurch
Förlag	University of Canterbury
Utgivningsdatum	05.12.2016
ISBN (elektroniskt)	978-0-473-37660-4
Status	Publicerad - 05.12.2016
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Christchurch, Nya Zeeland Varaktighet: 05.12.2016 → 07.12.2016

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf

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Sakyi-Gyinae, K & Holmlund, M 2016, An Empirical Study on Value Propositions: A Dyadic Approach. i D Fortin & LK Ozanne (red), Marketing in a Post-Disciplinary Era : ANZMAC 2016. University of Canterbury, Chrístchurch, 2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference, Christchurch, Nya Zeeland, 05.12.2016. <http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf>

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