An interpreted review of the history of Finnish marketing research

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Allmänheten

Originalspråk	Engelska
Titel på värdpublikation	Henrikki Tikkanen - 50
Redaktörer	Juho-Petteri Huhtala, Joel Hietanen
Utgivningsort	Helsinki
Förlag	Nordic Institute Of Business & Society Nibs Osk
Utgivningsdatum	2020
Sidor	118-135
ISBN (tryckt)	978-952-94-3901-0, 978-952-94-3902-7
Status	Publicerad - 2020
MoE-publikationstyp	E1 Populärvetenskaplig artikel, tidningsartikel

Nyckelord

@inbook{34c22e8c2bfa4782a7b4c92d46872380,

title = "An interpreted review of the history of Finnish marketing research",

keywords = "512 Business and Management",

author = "Johanna Fr{\"o}s{\'e}n and Mikko Laukkanen",

year = "2020",

language = "English",

isbn = "978-952-94-3901-0",

pages = "118--135",

editor = "Juho-Petteri Huhtala and Joel Hietanen",

booktitle = "Henrikki Tikkanen - 50",

publisher = "Nordic Institute Of Business \& Society Nibs Osk",

address = "Finland",

}

TY - CHAP

T1 - An interpreted review of the history of Finnish marketing research

AU - Frösén, Johanna

AU - Laukkanen, Mikko

PY - 2020

Y1 - 2020

KW - 512 Business and Management

M3 - Chapter

SN - 978-952-94-3901-0

SN - 978-952-94-3902-7

SP - 118

EP - 135

BT - Henrikki Tikkanen - 50

A2 - Huhtala, Juho-Petteri

A2 - Hietanen, Joel

PB - Nordic Institute Of Business & Society Nibs Osk

CY - Helsinki

ER -