Are we symbolically valuable for the customer?: A longitudinal study of the interlinkages between brand management and relationship development activities of a furniture manufacturer

Anu Norrgrann

Are we symbolically valuable for the customer? A longitudinal study of the interlinkages between brand management and relationship development activities of a furniture manufacturer

Anu Norrgrann

Marknadsföring, Vasa

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of Nordic Workshop on Relationship Dynamics (NoRD)
Utgivningsdatum	28.09.2016
Status	Publicerad - 28.09.2016
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	9th Nordic workshop on relationship dynamics (NoRD) - Noormarkku, Noormarkku, Finland Varaktighet: 28.09.2016 → 29.09.2016 Konferensnummer: 9

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512 Företagsekonomi

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title = "Are we symbolically valuable for the customer?: A longitudinal study of the interlinkages between brand management and relationship development activities of a furniture manufacturer",

keywords = "512 Business and Management",

author = "Anu Norrgrann",

note = " Volume: Proceeding volume: ; 9th Nordic workshop on relationship dynamics (NoRD), NoRD ; Conference date: 28-09-2016 Through 29-09-2016",

year = "2016",

month = sep,

day = "28",

language = "English",

booktitle = "Proceedings of Nordic Workshop on Relationship Dynamics (NoRD)",

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Are we symbolically valuable for the customer? A longitudinal study of the interlinkages between brand management and relationship development activities of a furniture manufacturer. / Norrgrann, Anu.
Proceedings of Nordic Workshop on Relationship Dynamics (NoRD). 2016.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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BT - Proceedings of Nordic Workshop on Relationship Dynamics (NoRD)

Y2 - 28 September 2016 through 29 September 2016

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