Awareness, action and context‐specificity of blue ocean practices in sales management

Petri Parvinen, Jaakko Aspara, Sami Kajalo

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

12 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Management Decision
Volym	49
Nummer	8
Sidor (från-till)	1218-1234
Antal sidor	17
ISSN	0025-1747
DOI	https://doi.org/10.1108/00251741111163098
Status	Publicerad - 2011
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

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AU - Aspara, Jaakko

AU - Kajalo, Sami

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