Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World

Per Kristensson; Jonas Hjalmar Blom; Erik Wästlund

doi:10.1007/978-3-030-91828-6_16

Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World

Per Kristensson^*, Jonas Hjalmar Blom, Erik Wästlund

^*Huvudförfattare för detta arbete

Marknadsföring, Helsingfors

Karlstad University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Sammanfattning

For new services to be successful, users (customers, patients, citizens, etc.) must embrace and sometimes engage in behaviors that are both new and difficult for them. As research has put more and more emphasis on the importance of being user-centric, it is hard to understand why the behavior change that many times are required for the user has not been problematized more. In this chapter we present five evidence-based ways that describe and explain how behavior change can enable important services such as sustainability, education, and health—services make the world a better place.

Originalspråk	Engelska
Titel på värdpublikation	The Palgrave Handbook of Service Management
Redaktörer	Bo Edvardsson, Bård Tronvoll
Förlag	Springer International Publishing
Utgivningsdatum	25.05.2022
Sidor	303-314
Artikelnummer	Chapter 16
ISBN (tryckt)	978-3-030-91827-9
ISBN (elektroniskt)	978-3-030-91828-6
DOI	https://doi.org/10.1007/978-3-030-91828-6_16
Status	Publicerad - 25.05.2022
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

10.1007/978-3-030-91828-6_16

https://link.springer.com/10.1007/978-3-030-91828-6_16

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Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World. / Kristensson, Per; Blom, Jonas Hjalmar; Wästlund, Erik.
The Palgrave Handbook of Service Management. red. / Bo Edvardsson; Bård Tronvoll. Springer International Publishing, 2022. s. 303-314 Chapter 16.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

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Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World

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