Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World

Per Kristensson*, Jonas Hjalmar Blom, Erik Wästlund

*Motsvarande författare för detta arbete

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKapitelVetenskapligPeer review

Sammanfattning

For new services to be successful, users (customers, patients, citizens, etc.) must embrace and sometimes engage in behaviors that are both new and difficult for them. As research has put more and more emphasis on the importance of being user-centric, it is hard to understand why the behavior change that many times are required for the user has not been problematized more. In this chapter we present five evidence-based ways that describe and explain how behavior change can enable important services such as sustainability, education, and health—services make the world a better place.
OriginalspråkEngelska
Titel på värdpublikationThe Palgrave Handbook of Service Management
RedaktörerBo Edvardsson, Bård Tronvoll
FörlagSpringer International Publishing
Utgivningsdatum25.05.2022
Sidor303-314
ArtikelnummerChapter 16
ISBN (tryckt)978-3-030-91827-9
ISBN (elektroniskt)978-3-030-91828-6
DOI
StatusPublicerad - 25.05.2022
MoE-publikationstypA3 Del av bok eller annat samlingsverk

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