Bloggers' motivations to produce content: A gratifications theory perspective

Marianne Sepp; Veronica Liljander; Johanna Gummerus

Bloggers' motivations to produce content: A gratifications theory perspective

Marianne Sepp, Veronica Liljander, Johanna Gummerus

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

43 Citeringar (Scopus)

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the Academy of Marketing Conference 2011 : Marketing Fields Forever, Academy of Marketing, Liverpool.
Redaktörer	A. Patterson, S. Oakes
Antal sidor	7
Förlag	AM - Academy of Marketing
Utgivningsdatum	07.07.2011
ISBN (elektroniskt)	978-0-9561122-34
Status	Publicerad - 07.07.2011
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Academy of Marketing Conference 2011 - Liverpool, Storbritannien Varaktighet: 05.07.2011 → 07.07.2011

Publikationsserier

Namn	Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.
Förlag	Academy of Marketing

Nyckelord

512 Företagsekonomi
KOTA2011

Åtkomst av dokument

http://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0286.pdf

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Citera det här

Sepp, M., Liljander, V., & Gummerus, J. (2011). Bloggers' motivations to produce content: A gratifications theory perspective. I A. Patterson, & S. Oakes (Red.), Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool. (Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.). AM - Academy of Marketing. http://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0286.pdf

Sepp, Marianne ; Liljander, Veronica ; Gummerus, Johanna. / Bloggers' motivations to produce content : A gratifications theory perspective. Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.. redaktör / A. Patterson ; S. Oakes . AM - Academy of Marketing, 2011. (Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.).

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Sepp, M, Liljander, V & Gummerus, J 2011, Bloggers' motivations to produce content: A gratifications theory perspective. i A Patterson & S Oakes (red), Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.. Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool., AM - Academy of Marketing, Academy of Marketing Conference 2011, Liverpool, Storbritannien, 05.07.2011. <http://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0286.pdf>

Bloggers' motivations to produce content: A gratifications theory perspective. / Sepp, Marianne; Liljander, Veronica; Gummerus, Johanna.
Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.. red. / A. Patterson; S. Oakes . AM - Academy of Marketing, 2011. (Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

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T2 - 2011 Academy of Marketing Conference

AU - Sepp, Marianne

AU - Liljander, Veronica

AU - Gummerus, Johanna

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PY - 2011/7/7

Y1 - 2011/7/7

KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

T3 - Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.

BT - Proceedings of the Academy of Marketing Conference 2011

A2 - Patterson, A.

A2 - Oakes , S.

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Y2 - 5 July 2011 through 7 July 2011

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Sepp M, Liljander V, Gummerus J. Bloggers' motivations to produce content: A gratifications theory perspective. I Patterson A, Oakes S, redaktörer, Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.. AM - Academy of Marketing. 2011. (Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool.).