Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport

Galina Biedenbach, Maria Bengtsson, Joakim Wincent

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

51 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Industrial Marketing Management
Volym	40
Nummer	7
Sidor (från-till)	1093-1102
Antal sidor	10
ISSN	0019-8501
DOI	https://doi.org/10.1016/j.indmarman.2011.09.007
Status	Publicerad - 2011
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

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title = "Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport",

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author = "Galina Biedenbach and Maria Bengtsson and Joakim Wincent",

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T1 - Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport

AU - Biedenbach, Galina

AU - Bengtsson, Maria

AU - Wincent, Joakim

PY - 2011

Y1 - 2011

KW - 512 Business and Management

U2 - 10.1016/j.indmarman.2011.09.007

DO - 10.1016/j.indmarman.2011.09.007

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VL - 40

SP - 1093

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JO - Industrial Marketing Management

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