Brand packaging as a visual cue in a service environment

The Nordic School – Alternative Perspectives on Marketing and Service Management: The Nordic School – Alternative Perspectives on Marketing and Service Management

Hannele Kauppinen-Räisänen, Outi Uusitalo

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Bidragets titel på inmatningsspråk	The Nordic School – Alternative Perspectives on Marketing and Service Management: The Nordic School – Alternative Perspectives on Marketing and Service Management
Originalspråk	Engelska
Titel på gästpublikation	The Nordic School : Service Marketing and Management for the Future
Antal sidor	16
Utgivningsort	Helsinki
Förlag	Hanken School of Economics
Utgivningsdatum	2015
Sidor	379-394
ISBN (elektroniskt)	978-952-232-284-5 (PDF)
Status	Publicerad - 2015
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

@inbook{402302a0ba9145b1b1f18ae6977bb627,

title = "Brand packaging as a visual cue in a service environment",

keywords = "512 Business and Management",

author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Outi Uusitalo",

year = "2015",

language = "English",

pages = "379--394",

booktitle = "The Nordic School",

publisher = "Hanken School of Economics",

address = "Finland",

}