Brand packaging as a visual cue in a service environment

Hannele Kauppinen-Räisänen; Outi Uusitalo

Brand packaging as a visual cue in a service environment

Bidragets översatta titel: The Nordic School – Alternative Perspectives on Marketing and Service Management: The Nordic School – Alternative Perspectives on Marketing and Service Management

Hannele Kauppinen-Räisänen
, Outi Uusitalo

Marknadsföring, Vasa

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Bidragets översatta titel	The Nordic School – Alternative Perspectives on Marketing and Service Management: The Nordic School – Alternative Perspectives on Marketing and Service Management
Originalspråk	Engelska
Titel på värdpublikation	The Nordic School : Service Marketing and Management for the Future
Antal sidor	16
Utgivningsort	Helsinki
Förlag	Hanken School of Economics
Utgivningsdatum	2015
Sidor	379-394
ISBN (elektroniskt)	978-952-232-284-5 (PDF)
Status	Publicerad - 2015
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

http://hdl.handle.net/10138/156531

OpenUrl-tillgänglighet

Fulltext

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title = "Brand packaging as a visual cue in a service environment",

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author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Outi Uusitalo",

year = "2015",

language = "English",

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booktitle = "The Nordic School",

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