Brand Publicity and Consumer Sentiment in Online Reviews

Karl-Jacob Mickelsson, Joep Van Haren, Roland Wenmeckers, Jos Lemmink, Kristina Heinonen

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på gästpublikation	10th SERVSIG 2018 proceedings, 14-16 June, Paris, IÉSEG School of Management : Opportunities for Services in a Challenging World
Antal sidor	6
Utgivningsdatum	2018
Sidor	281-286
ISBN (elektroniskt)	978-2-9516606-3-2
Status	Publicerad - 2018
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2018 the 10th SERVSIG - Paris, Frankrike Varaktighet: 14.06.2018 → 16.06.2018

Nyckelord

@inproceedings{d67d97df56eb45c485e3663aed7c939b,

title = "Brand Publicity and Consumer Sentiment in Online Reviews",

keywords = "512 Business and Management",

author = "Karl-Jacob Mickelsson and {Van Haren}, Joep and Roland Wenmeckers and Jos Lemmink and Kristina Heinonen",

year = "2018",

language = "English",

pages = "281--286",

booktitle = "10th SERVSIG 2018 proceedings, 14-16 June, Paris, I{\'E}SEG School of Management",

note = "2018 the 10th SERVSIG ; Conference date: 14-06-2018 Through 16-06-2018",

}

Mickelsson, K-J, Van Haren, J, Wenmeckers, R, Lemmink, J & Heinonen, K 2018, Brand Publicity and Consumer Sentiment in Online Reviews. i 10th SERVSIG 2018 proceedings, 14-16 June, Paris, IÉSEG School of Management: Opportunities for Services in a Challenging World. s. 281-286, 2018 the 10th SERVSIG, Paris, Frankrike, 14.06.2018. <https://www.ieseg.fr/wp-content/uploads/2018/02/SERVSIG-2018-Proceedings.pdf>

10th SERVSIG 2018 proceedings, 14-16 June, Paris, IÉSEG School of Management: Opportunities for Services in a Challenging World. 2018. s. 281-286.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Brand Publicity and Consumer Sentiment in Online Reviews

AU - Mickelsson, Karl-Jacob

AU - Van Haren, Joep

AU - Wenmeckers, Roland

AU - Lemmink, Jos

AU - Heinonen, Kristina

PY - 2018

Y1 - 2018

KW - 512 Business and Management

UR - https://www.ieseg.fr/en/faculty-and-research/research-events/servsig-2018/program-overview/

M3 - Conference contribution

SP - 281

EP - 286

BT - 10th SERVSIG 2018 proceedings, 14-16 June, Paris, IÉSEG School of Management

T2 - 2018 the 10th SERVSIG

Y2 - 14 June 2018 through 16 June 2018

ER -