Brand recovery : a quick fix model for brand structure collapse

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

6 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of travel and tourism marketing
Volym	29
Nummer	6
Sidor (från-till)	520-531
Antal sidor	12
ISSN	1054-8408
DOI	https://doi.org/10.1080/10548408.2012.701164
Status	Publicerad - 2012
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{1057c064815243f79673acb3ffdb237f,

title = "Brand recovery : a quick fix model for brand structure collapse",

keywords = "512 Business and Management, KOTA2012",

author = "Peter Bj{\"o}rk",

year = "2012",

doi = "10.1080/10548408.2012.701164",

language = "English",

volume = "29",

pages = "520--531",

journal = "Journal of travel and tourism marketing",

issn = "1054-8408",

publisher = "Routledge",

number = "6",

}

TY - JOUR

T1 - Brand recovery : a quick fix model for brand structure collapse

AU - Björk, Peter

PY - 2012

Y1 - 2012

KW - 512 Business and Management

KW - KOTA2012

U2 - 10.1080/10548408.2012.701164

DO - 10.1080/10548408.2012.701164

M3 - Article

SN - 1054-8408

VL - 29

SP - 520

EP - 531

JO - Journal of travel and tourism marketing

JF - Journal of travel and tourism marketing

IS - 6

ER -