Brand repositioning in a business relationship context: Adapting symbolically to a customer’s resource network

Anu Norrgrann

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKonferensbidragVetenskapligPeer review

OriginalspråkEngelska
Titel på gästpublikationProceedings of the 31st annual IMP conference : Organizing sustainable btob relationships - designing in changing networks
Utgivningsdatum08.2015
StatusPublicerad - 08.2015
MoE-publikationstypA4 Artikel i en konferenspublikation
EvenemangThe 31th Annual IMP Conference, Organizing Sustainable BtoB Relationships - Designing in Changing Networks: Organizing Sustainable BtoB Relationships - Designing in Changing Networks - Kolding, Kolding, Danmark
Varaktighet: 27.08.201530.08.2015
Konferensnummer: 31

Nyckelord

  • 512 Företagsekonomi
  • Customers and Relations

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