Branding as an opportunity of SMEs' internationalization strategy in B2B market

Olavi Uusitalo, Robert Wendelin, Tommi Mahlamäki

Forskningsoutput: Kapitel i bok/rapport/konferenshandlingKonferensbidragVetenskaplig

OriginalspråkEngelska
Titel på gästpublikationProceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives
RedaktörerRobert Spencer, Bernard Cova, Frédéric Prévot
Antal sidor20
UtgivningsortMarseilles
Utgivningsdatum2009
StatusPublicerad - 2009
MoE-publikationstypB3 Icke-referentgranskad artikel i konferenspublikation

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