Branding as an opportunity of SMEs' internationalization strategy in B2B market

Olavi Uusitalo; Robert Wendelin; Tommi Mahlamäki

Branding as an opportunity of SMEs' internationalization strategy in B2B market

Olavi Uusitalo
, Robert Wendelin
, Tommi Mahlamäki

CERS - Centre for Relationship Marketing and Service Management, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives
Redaktörer	Robert Spencer, Bernard Cova, Frédéric Prévot
Antal sidor	20
Utgivningsort	Marseilles
Utgivningsdatum	2009
Status	Publicerad - 2009
MoE-publikationstyp	B3 Icke-referentgranskad artikel i konferenspublikation

Åtkomst av dokument

http://www.impgroup.org/paper_view.php?viewPaper=7298

OpenUrl-tillgänglighet

Fulltext

Citera det här

Uusitalo, O., Wendelin, R., & Mahlamäki, T. (2009). Branding as an opportunity of SMEs' internationalization strategy in B2B market. I R. Spencer, B. Cova, & F. Prévot (Red.), Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives http://www.impgroup.org/paper_view.php?viewPaper=7298

Uusitalo, Olavi ; Wendelin, Robert ; Mahlamäki, Tommi. / Branding as an opportunity of SMEs' internationalization strategy in B2B market. Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives. redaktör / Robert Spencer ; Bernard Cova ; Frédéric Prévot. Marseilles, 2009.

@inproceedings{67c355a4c1d94903a74741ad8a9b0fe0,

title = "Branding as an opportunity of SMEs' internationalization strategy in B2B market",

author = "Olavi Uusitalo and Robert Wendelin and Tommi Mahlam{\"a}ki",

note = " Volume: Proceeding volume: ",

year = "2009",

language = "English",

editor = "Robert Spencer and Bernard Cova and Fr{\'e}d{\'e}ric Pr{\'e}vot",

booktitle = "Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives",

}

Uusitalo, O, Wendelin, R & Mahlamäki, T 2009, Branding as an opportunity of SMEs' internationalization strategy in B2B market. i R Spencer, B Cova & F Prévot (red), Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives. Marseilles. <http://www.impgroup.org/paper_view.php?viewPaper=7298>

Branding as an opportunity of SMEs' internationalization strategy in B2B market. / Uusitalo, Olavi; Wendelin, Robert; Mahlamäki, Tommi.
Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives. red. / Robert Spencer; Bernard Cova; Frédéric Prévot. Marseilles, 2009.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig

TY - GEN

T1 - Branding as an opportunity of SMEs' internationalization strategy in B2B market

AU - Uusitalo, Olavi

AU - Wendelin, Robert

AU - Mahlamäki, Tommi

N1 - Volume: Proceeding volume:

PY - 2009

Y1 - 2009

M3 - Conference contribution

BT - Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives

A2 - Spencer, Robert

A2 - Cova, Bernard

A2 - Prévot, Frédéric

CY - Marseilles

ER -

Uusitalo O, Wendelin R, Mahlamäki T. Branding as an opportunity of SMEs' internationalization strategy in B2B market. I Spencer R, Cova B, Prévot F, redaktörer, Proceedings of the 25th IMP Conference Euromed Management, 2009 Marseille: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives. Marseilles. 2009