Building a Revenue Engine – Scaling Up Sales Automation

Emma Storbacka; Kaj Storbacka

doi:10.2478/nimmir-2022-0014

Building a Revenue Engine – Scaling Up Sales Automation

Emma Storbacka, Kaj Storbacka

Marknadsföring, Helsingfors

Avaus Ltd

Forskningsoutput: Tidskriftsbidrag › Artikel › Yrkesinriktad

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	NIM Marketing Intelligence Review
Volym	14
Nummer	2
Sidor (från-till)	31-35
Antal sidor	5
ISSN	2627-4957
DOI	https://doi.org/10.2478/nimmir-2022-0014
Status	Publicerad - 30.05.2022
MoE-publikationstyp	D1 Artikel i en facktidskrift

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

10.2478/nimmir-2022-0014Licens: CC BY-NC

10.2478_nimmir-2022-0014Publicerad version, 83,3 KBLicens: CC BY-NC

OpenUrl-tillgänglighet

Fulltext

Andra filer och länkar

https://www.mendeley.com/catalogue/1cda196a-4456-3067-8e69-36fccf2a8f13/

Citera det här

@article{814c095a6d0d4c009f990a8c47e85e0b,

title = "Building a Revenue Engine – Scaling Up Sales Automation",

keywords = "512 Business and Management",

author = "Emma Storbacka and Kaj Storbacka",

year = "2022",

month = may,

day = "30",

doi = "10.2478/nimmir-2022-0014",

language = "English",

volume = "14",

pages = "31--35",

journal = "NIM Marketing Intelligence Review",

issn = "2627-4957",

publisher = "Nuremberg Institute for Market Decisions",

number = "2",

}

TY - JOUR

T1 - Building a Revenue Engine – Scaling Up Sales Automation

AU - Storbacka, Emma

AU - Storbacka, Kaj

PY - 2022/5/30

Y1 - 2022/5/30

KW - 512 Business and Management

UR - https://www.mendeley.com/catalogue/1cda196a-4456-3067-8e69-36fccf2a8f13/

U2 - 10.2478/nimmir-2022-0014

DO - 10.2478/nimmir-2022-0014

M3 - Article

SN - 2627-4957

VL - 14

SP - 31

EP - 35

JO - NIM Marketing Intelligence Review

JF - NIM Marketing Intelligence Review

IS - 2

ER -