Business actor engagement: Exploring its antecedents and types

Peter Ekman*, Jimmie G. Röndell, Elena Anastasiadou, Christian Kowalkowski, Randle D. Raggio, Steven M. Thompson

*Motsvarande författare för detta arbete

Forskningsoutput: TidskriftsbidragArtikelVetenskapligPeer review

3 Citeringar (Scopus)


Building on recent engagement research, this study contributes to a deepened understanding of business actor engagement (BAE) dimensions that includes both behaviors and emotions. Following a systematic combining approach, this study contextualizes and clarifies BAE. Through an analysis of dyadic data (providing firm and customers), we offer in-depth knowledge of the antecedents and types of BAE. This study identifies engagement disposition combined with engagement connectedness as the antecedents of an engagement initiative's overall BAE. Building on these dynamics, we propose a conceptual BAE framework with a set of testable propositions that links BAE with its proposed antecedents. Finally, we use the empirical and theoretical insights to derive a BAE taxonomy consisting of four types that offers guidance on how to manage customers with different engagement characteristics in practice.

Referentgranskad vetenskaplig tidskriftIndustrial Marketing Management
Sidor (från-till)179-192
Antal sidor14
StatusPublicerad - 28.08.2021
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift


  • 512 Företagsekonomi


Fördjupa i forskningsämnen för ”Business actor engagement: Exploring its antecedents and types”. Tillsammans bildar de ett unikt fingeravtryck.

Citera det här