Business customers' perceived fit between corporate brand and corporate brand extensions

Sonja Ingman, Veronica Liljander

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	14th Global Brand Conference proceedings
Utgivningsdatum	2019
Status	Publicerad - 2019
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	14th Global Brand Conference - Berlin School of Economics and Law, Berlin, Tyskland Varaktighet: 08.05.2019 → 10.05.2019 Konferensnummer: 14 http://gbc2019.berlin/

Nyckelord

@inproceedings{fda77e3f3ad642bdba4bf5bffd0bf7df,

title = "Business customers' perceived fit between corporate brand and corporate brand extensions",

keywords = "512 Business and Management",

author = "Sonja Ingman and Veronica Liljander",

year = "2019",

language = "English",

booktitle = "14th Global Brand Conference proceedings",

note = "14th Global Brand Conference ; Conference date: 08-05-2019 Through 10-05-2019",

url = "http://gbc2019.berlin/",

}

TY - GEN

T1 - Business customers' perceived fit between corporate brand and corporate brand extensions

AU - Ingman, Sonja

AU - Liljander, Veronica

N1 - Conference code: 14

PY - 2019

Y1 - 2019

KW - 512 Business and Management

M3 - Conference contribution

BT - 14th Global Brand Conference proceedings

T2 - 14th Global Brand Conference

Y2 - 8 May 2019 through 10 May 2019

ER -