Business model design for sustainable society: Theraphy for the consumerist mindset

R Varey; Kaj Storbacka

Business model design for sustainable society: Theraphy for the consumerist mindset

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	ANZMAC 2011
Utgivningsdatum	2011
Status	Publicerad - 2011
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	ANZMAC 2011 - Perth, Australien Varaktighet: 28.11.2011 → 01.12.2011

Nyckelord

512 Företagsekonomi
KOTA2011

OpenUrl-tillgänglighet

Fulltext

Citera det här

@inproceedings{633051af7fed445d93cf10e1d2533217,

title = "Business model design for sustainable society: Theraphy for the consumerist mindset",

keywords = "512 Business and Management, KOTA2011",

author = "R Varey and Kaj Storbacka",

note = " Volume: Proceeding volume: ; 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference, ANZMAC ; Conference date: 28-11-2011 Through 01-12-2011",

year = "2011",

language = "English",

booktitle = "ANZMAC 2011",

}

TY - GEN

T1 - Business model design for sustainable society

T2 - 2011 Australian and New Zealand Marketing Academy (ANZMAC) Conference

AU - Varey, R

AU - Storbacka, Kaj

N1 - Volume: Proceeding volume:

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

BT - ANZMAC 2011

Y2 - 28 November 2011 through 1 December 2011

ER -