Business Model Typology in Emerging Business Ecosystem

This paper describes typology of business models in market ecosystem of the emerging electric mobility industry. The business model typology shows that firm’s participation in the ecosystem is associated with different requirements on resources and capabilities, and different levels of risk. Business model concept is used together with concepts of networked value creation and shows that firms can achieve higher levels of sustainable advantage by cooperation, not competition. Hybrid business models provide companies a viable alternative possibility for participation in the market ecosystem.