Can advertising based earnings logic become a basis for future mobile business models?

Olli Immonen; Luca Galli; Timber Haaker; Ulla Killström; Olli Pitkänen; Marc de Reuver

Can advertising based earnings logic become a basis for future mobile business models?

Olli Immonen, Luca Galli, Timber Haaker, Ulla Killström, Olli Pitkänen, Marc de Reuver

IPR University Center, Helsingfors

Aalto University

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the The 3rd International CICT Conference, Mobile and Wireless Content, Services and Networks
Utgivningsdatum	2006
Status	Publicerad - 2006
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	International CICT Conference, Mobile and Wireless Content, Services and Networks - Copenhagen, Danmark Varaktighet: 30.11.2006 → 01.12.2006 Konferensnummer: 3

Nyckelord

113 Data- och informationsvetenskap
512 Företagsekonomi

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title = "Can advertising based earnings logic become a basis for future mobile business models?",

keywords = "113 Computer and information sciences, 512 Business and Management",

author = "Olli Immonen and Luca Galli and Timber Haaker and Ulla Killstr{\"o}m and Olli Pitk{\"a}nen and {de Reuver}, Marc",

note = " Volume: Proceeding volume: ; International CICT Conference, Mobile and Wireless Content, Services and Networks ; Conference date: 30-11-2006 Through 01-12-2006",

year = "2006",

language = "English",

booktitle = "Proceedings of the The 3rd International CICT Conference, Mobile and Wireless Content, Services and Networks",

}

Immonen, O, Galli, L, Haaker, T, Killström, U, Pitkänen, O & de Reuver, M 2006, Can advertising based earnings logic become a basis for future mobile business models? i Proceedings of the The 3rd International CICT Conference, Mobile and Wireless Content, Services and Networks. International CICT Conference, Mobile and Wireless Content, Services and Networks, Copenhagen, Danmark, 30.11.2006.