Can the Effectiveness of Branded Mobile Application Coupons be Increased Through Storytelling?

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1 Citeringar (Scopus)

Originalspråk	Engelska
Titel på värdpublikation	PACIS 2016 Proceedings
Förlag	PACIS
Utgivningsdatum	2016
ISBN (elektroniskt)	9789860491029
Status	Publicerad - 2016
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Pacific Asia Conference on Information Systems - Chiayi, Taiwan Varaktighet: 27.06.2016 → 01.07.2016 Konferensnummer: 20

Nyckelord

@inproceedings{86c217b6708242b59f7d622cb2913ec5,

title = "Can the Effectiveness of Branded Mobile Application Coupons be Increased Through Storytelling?",

keywords = "512 Business and Management",

author = "Solja, {Eeva Helena} and Jaakko Aspara",

note = " Volume: Proceeding volume: ; Pacific Asia Conference on Information Systems ; Conference date: 27-06-2016 Through 01-07-2016",

year = "2016",

language = "English",