@article{4d48e85fbfbd4d79bf38aa45841a0607,
title = "Cause marketing effectiveness and the moderating role of price discounts",
keywords = "512 Business and Management, KOTA2014, Marketing Effectiveness and Profitability",
author = "Michelle Andrews and Xueming Luo and Zheng Fang and Jaakko Aspara",
year = "2014",
doi = "10.1509/jm.14.0003",
language = "English",
volume = "78",
pages = "120--142",
journal = "Journal of Marketing",
issn = "1547-7185",
publisher = "AMA - American Marketing Association",
number = "6",
}