Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract

Valeria Chernikova; Johanna Frösén

doi:10.1007/978-3-030-39165-2_29

Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Redaktörer	Shuang Wu, Felipe Pantoja, Nina Krey
Förlag	Springer
Utgivningsdatum	16.06.2020
Sidor	67-68
ISBN (tryckt)	978-3-030-39164-5
ISBN (elektroniskt)	978-3-030-39165-2
DOI	https://doi.org/10.1007/978-3-030-39165-2_29
Status	Publicerad - 16.06.2020
MoE-publikationstyp	A4 Artikel i en konferenspublikation

Publikationsserier

Namn	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Förlag	Springer
ISSN (tryckt)	2363-6165
ISSN (elektroniskt)	2363-6173

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

10.1007/978-3-030-39165-2_29

OpenUrl-tillgänglighet

Fulltext

Andra filer och länkar

https://www.mendeley.com/catalogue/8a53a697-a152-3615-aa65-7b2ba7bdbb69/

Citera det här

Chernikova, V., & Frösén, J. (2020). Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract. I S. Wu, F. Pantoja, & N. Krey (Red.), Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (s. 67-68). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ). Springer. https://doi.org/10.1007/978-3-030-39165-2_29

Chernikova, Valeria ; Frösén, Johanna. / Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract. Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. redaktör / Shuang Wu ; Felipe Pantoja ; Nina Krey. Springer, 2020. s. 67-68 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ).

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title = "Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract",

keywords = "512 Business and Management, Unstructured data, Managerial challenges, Marketing analytics, Marketing decisions",

author = "Valeria Chernikova and Johanna Fr{\"o}s{\'e}n",

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doi = "10.1007/978-3-030-39165-2_29",

language = "English",

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Chernikova, V & Frösén, J 2020, Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract. i S Wu, F Pantoja & N Krey (red), Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science , Springer, s. 67-68. https://doi.org/10.1007/978-3-030-39165-2_29

Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract. / Chernikova, Valeria ; Frösén, Johanna.
Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. red. / Shuang Wu; Felipe Pantoja; Nina Krey. Springer, 2020. s. 67-68 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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KW - Unstructured data

KW - Managerial challenges

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BT - Marketing Opportunities and Challenges in a Changing Global Marketplace

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Chernikova V , Frösén J. Challenges in Usage of Unstructured Data in Marketing Decision Making: An Abstract. I Wu S, Pantoja F, Krey N, redaktörer, Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Springer. 2020. s. 67-68. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science ). doi: 10.1007/978-3-030-39165-2_29