Christian Grönroos: I did it my way

Forskningsoutput: TidskriftsbidragArtikel

2 Citeringar (Scopus)

Sammanfattning

Purpose
The purpose of this paper is to record the author’s personal reflections on his career as a marketing scholar.
Design/methodology/approach
Personal reflections in an autobiographical approach.
Findings
The author’s career as student, teacher and scholar is described in some detail.
Originality/value
The paper records events and memories that might otherwise be forgotten. No other such account has been published of Christian Grönroos’s career.
OriginalspråkEngelska
Referentgranskad vetenskaplig tidskriftJournal of Historical Research in Marketing
Volym9
Utgåva2
Sidor (från-till)277-301
Antal sidor25
ISSN1755-750X
DOI
StatusPublicerad - 2017
MoE-publikationstypB1 Inlägg i en vetenskaplig tidskrift

Nyckelord

  • 512 Företagsekonomi
  • Customers and Relations

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