Co-creating brands: diagnosing and designing the relationship experience.

Adrian Payne, Kaj Storbacka, Pennie Frow, Simon Knox

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

496 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Business Research
Volym	62
Nummer	3
Sidor (från-till)	379-389
Antal sidor	11
DOI	https://doi.org/10.1016/j.jbusres.2008.05.013
Status	Publicerad - 2009
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Åtkomst av dokument

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AU - Storbacka, Kaj

AU - Frow, Pennie

AU - Knox, Simon

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