Co-creating brands: diagnosing and designing the relationship experience.

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543 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Business Research
Volym	62
Nummer	3
Sidor (från-till)	379-389
Antal sidor	11
DOI	https://doi.org/10.1016/j.jbusres.2008.05.013
Status	Publicerad - 2009
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Åtkomst av dokument

@article{1f80e6fdb418423998a88e27c26ad4e8,

title = "Co-creating brands: diagnosing and designing the relationship experience.",

author = "Adrian Payne and Kaj Storbacka and Pennie Frow and Simon Knox",

year = "2009",

doi = "10.1016/j.jbusres.2008.05.013",

language = "English",

volume = "62",

pages = "379--389",

journal = "Journal of Business Research",

issn = "1873-7978",

publisher = "Elsevier",

number = "3",

}

TY - JOUR

T1 - Co-creating brands: diagnosing and designing the relationship experience.

AU - Payne, Adrian

AU - Storbacka, Kaj

AU - Frow, Pennie

AU - Knox, Simon

PY - 2009

Y1 - 2009

U2 - 10.1016/j.jbusres.2008.05.013

DO - 10.1016/j.jbusres.2008.05.013

M3 - Article

SN - 1873-7978

VL - 62

SP - 379

EP - 389

JO - Journal of Business Research

JF - Journal of Business Research

IS - 3

ER -