Co-creation: A Framework for Collaborative Engagement

Pennie Frow; Adrian Payne; Kaj Storbacka

Co-creation: A Framework for Collaborative Engagement

Pennie Frow, Adrian Payne, Kaj Storbacka

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the 18th International Colloquium in Relationship Marketing, Henley Business School, University of Reading, UK, September 27-30, 2010
Utgivningsdatum	2010
Status	Publicerad - 2010
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Unknown host publication - , Storbritannien Varaktighet: 01.01.1800 → …

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KOTA2010

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title = "Co-creation: A Framework for Collaborative Engagement",

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note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2010",

language = "English",

booktitle = "Proceedings of the 18th International Colloquium in Relationship Marketing, Henley Business School, University of Reading, UK, September 27-30, 2010",

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AU - Storbacka, Kaj

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KW - KOTA2010

M3 - Conference contribution

BT - Proceedings of the 18th International Colloquium in Relationship Marketing, Henley Business School, University of Reading, UK, September 27-30, 2010

T2 - Unknown host publication

Y2 - 1 January 1800

ER -