Co-design: using design principles for co-creation in customer relationships

P Frow; Suvi Maria Nenonen; A Payne; Kaj Storbacka

Co-design: using design principles for co-creation in customer relationships

P Frow, Suvi Maria Nenonen, A Payne, Kaj Storbacka

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	1st International Coloquium on Global Design and Marketing, BAM
Utgivningsdatum	2011
Status	Publicerad - 2011
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	1st International Coloquium on Global Design and Marketing, BAM - Lincoln, Storbritannien Varaktighet: 08.12.2011 → 09.12.2011

Nyckelord

512 Företagsekonomi
KOTA2011

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title = "Co-design: using design principles for co-creation in customer relationships",

keywords = "512 Business and Management, KOTA2011",

author = "P Frow and Nenonen, {Suvi Maria} and A Payne and Kaj Storbacka",

note = " Volume: Proceeding volume: ; 1st International Coloquium on Global Design and Marketing, BAM ; Conference date: 08-12-2011 Through 09-12-2011",

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