Collaborative Value Co-Creation in Crowd Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Tensions

Carol Kelleher; Andrey  Whalley; Anu Helkkula

Collaborative Value Co-Creation in Crowd Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Tensions

Carol Kelleher
, Andrey Whalley
, Anu Helkkula

CERS - Centre for Relationship Marketing and Service Management, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Yrkesinriktad

Originalspråk	Engelska
Titel på värdpublikation	Consumer Culture Theory Conference
Redaktörer	Kent Grayson, Albert M. Muniz, Hope Jensen Schau
Volym	Kellogg School of Business
Utgivningsort	Evanston, IL
Utgivningsdatum	07.07.2011
Status	Publicerad - 07.07.2011
MoE-publikationstyp	D3 Artikel i en yrkesinriktad konferenspublikation
Evenemang	Consumer Culture Theory Conference - Evanston, IL, USA Varaktighet: 07.07.2011 → 10.07.2011 Konferensnummer: CCT6

Nyckelord

512 Företagsekonomi
KOTA2011

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title = "Collaborative Value Co-Creation in Crowd Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Tensions",

keywords = "512 Business and Management, crowd sourcing, collaborative value co-creation, tribal marketing, KOTA2011",

author = "Carol Kelleher and Andrey Whalley and Anu Helkkula",

note = " Volume: Proceeding volume: Kellogg School of Business; Consumer Culture Theory Conference ; Conference date: 07-07-2011 Through 10-07-2011",

year = "2011",

month = jul,

day = "7",

language = "English",

volume = "Kellogg School of Business",

editor = "Kent Grayson and Muniz, \{Albert M.\} and Schau, \{Hope Jensen\}",

booktitle = "Consumer Culture Theory Conference",

}

Kelleher, C, Whalley, A & Helkkula, A 2011, Collaborative Value Co-Creation in Crowd Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Tensions. i K Grayson, AM Muniz & HJ Schau (red), Consumer Culture Theory Conference. vol. Kellogg School of Business, Evanston, IL, Consumer Culture Theory Conference, Evanston, IL, USA, 07.07.2011.

Collaborative Value Co-Creation in Crowd Sourced Online Communities – Acknowledging and Resolving Competing Commercial and Communal Tensions. / Kelleher, Carol; Whalley, Andrey ; Helkkula, Anu.
Consumer Culture Theory Conference. red. / Kent Grayson; Albert M. Muniz; Hope Jensen Schau. Vol. Kellogg School of Business Evanston, IL, 2011.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Yrkesinriktad

TY - GEN

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AU - Kelleher, Carol

AU - Whalley, Andrey

AU - Helkkula, Anu

N1 - Conference code: CCT6

PY - 2011/7/7

Y1 - 2011/7/7

KW - 512 Business and Management

KW - crowd sourcing

KW - collaborative value co-creation

KW - tribal marketing

KW - KOTA2011

M3 - Conference contribution

VL - Kellogg School of Business

BT - Consumer Culture Theory Conference

A2 - Grayson, Kent

A2 - Muniz, Albert M.

A2 - Schau, Hope Jensen

CY - Evanston, IL

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