Conceptualising communications strategy from a relational perspective

Christian Grönroos, Kirsti Helena Lindberg-Repo

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

38 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Industrial Marketing Management
Volym	33
Utgåva	3
Sidor (från-till)	229-239
Antal sidor	11
Status	Publicerad - 2004
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{7b0730e6700540428a4f815fa0478bef,

title = "Conceptualising communications strategy from a relational perspective",

keywords = "512 Business and Management",

author = "Christian Gr{\"o}nroos and Lindberg-Repo, {Kirsti Helena}",

year = "2004",

language = "English",

volume = "33",

pages = "229--239",

journal = "IMM – Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "3",

}