Conceptualising communications strategy from a relational perspective

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40 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Industrial Marketing Management
Volym	33
Nummer	3
Sidor (från-till)	229-239
Antal sidor	11
Status	Publicerad - 2004
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{7b0730e6700540428a4f815fa0478bef,

title = "Conceptualising communications strategy from a relational perspective",

keywords = "512 Business and Management",

author = "Christian Gr{\"o}nroos and Lindberg-Repo, \{Kirsti Helena\}",

year = "2004",

language = "English",

volume = "33",

pages = "229--239",

journal = "Industrial Marketing Management",

issn = "1873-2062",

publisher = "Elsevier",

number = "3",

}