Conceptualising value co-creation: A journey to the 1970s and back to the future

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

426 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Marketing Management
Volym	28
Nummer	13-14
Sidor (från-till)	1520-1534
Antal sidor	15
DOI	https://doi.org/10.1080/0267257X.2012.737357
Status	Publicerad - 2012
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{33149a8c310c4f44a8ecc558d5e2e05d,

title = "Conceptualising value co-creation: A journey to the 1970s and back to the future",

keywords = "512 Business and Management, KOTA2012, Customers and Relations",

author = "Christian Gr{\"o}nroos",

year = "2012",

doi = "10.1080/0267257X.2012.737357",

language = "English",

volume = "28",

pages = "1520--1534",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Routledge",

number = "13-14",

}

TY - JOUR

T1 - Conceptualising value co-creation: A journey to the 1970s and back to the future

AU - Grönroos, Christian

PY - 2012

Y1 - 2012

KW - 512 Business and Management

KW - KOTA2012

KW - Customers and Relations

U2 - 10.1080/0267257X.2012.737357

DO - 10.1080/0267257X.2012.737357

M3 - Article

SN - 1472-1376

VL - 28

SP - 1520

EP - 1534

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 13-14

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