Connecting strategy with functional practice in the automobile industry

Thommie Burström

Connecting strategy with functional practice in the automobile industry

Entreprenörskap och företagsledning, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Marketing Management in Geographically Remote Industrial Clusters : Implications for Business-to-Consumer Marketing
Redaktörer	George Tesar, Jan Bodin
Antal sidor	15
Utgivningsort	Singapore
Förlag	World Scientific
Utgivningsdatum	30.06.2012
ISBN (tryckt)	9814383058
ISBN (elektroniskt)	9789814383059
Status	Publicerad - 30.06.2012
MoE-publikationstyp	A3 Del av bok eller annat samlingsverk

Nyckelord

512 Företagsekonomi
MANAGEMENT
Entreprenörskap
Kluster

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Connecting strategy with functional practice in the automobile industry. / Burström, Thommie.

Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-Consumer Marketing. red. / George Tesar; Jan Bodin. Singapore : World Scientific, 2012.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Kapitel › Vetenskaplig › Peer review

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