Consumer Activity in Social Media: Managerial Approaches To Consumers’ Social Media Behavior

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434 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Journal of Consumer Behaviour
Volym	10
Nummer	6
Sidor (från-till)	356-364
Antal sidor	10
ISSN	1472-0817
DOI	https://doi.org/10.1002/cb.376
Status	Publicerad - 2011
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{27dd81cdb8a04619bdd946e75661d38e,

title = "Consumer Activity in Social Media: Managerial Approaches To Consumers{\textquoteright} Social Media Behavior",

keywords = "512 Business and Management, 518 Media and communications, KOTA2011",

author = "Kristina Heinonen",

year = "2011",

doi = "10.1002/cb.376",

language = "English",

volume = "10",

pages = "356--364",

journal = "Journal of Consumer Behaviour",

issn = "1472-0817",

publisher = "John Wiley & Sons",

number = "6",

}

TY - JOUR

T1 - Consumer Activity in Social Media: Managerial Approaches To Consumers’ Social Media Behavior

AU - Heinonen, Kristina

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - 518 Media and communications

KW - KOTA2011

U2 - 10.1002/cb.376

DO - 10.1002/cb.376

M3 - Article

SN - 1472-0817

VL - 10

SP - 356

EP - 364

JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

IS - 6

ER -