Consumer construal of value propositions

Christian Grönroos, Jonas Holmqvist, Duncan Guest

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of Naples Forum on Service 2015
Utgivningsdatum	11.05.2015
Status	Publicerad - 11.05.2015
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2015 Naples Forum on Service - Centro Congressi Federico II, Naples, Italien Varaktighet: 09.06.2015 → 12.06.2015 Konferensnummer: 4

Nyckelord

@inproceedings{81012f83a22243aca8bf85821b0fcfa2,

title = "Consumer construal of value propositions",

keywords = "512 Business and Management",

author = "Christian Gr{\"o}nroos and Jonas Holmqvist and Duncan Guest",

note = "Abstract only Volume: Proceeding volume: ; 2015 Naples Forum on Service ; Conference date: 09-06-2015 Through 12-06-2015",

year = "2015",

month = may,

day = "11",

language = "English",

booktitle = "Proceedings of Naples Forum on Service 2015",

}