Consumer responsiveness to mobile marketing

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

50 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	International Journal of Mobile Communications
Volym	6
Nummer	5
Sidor (från-till)	603-617
Antal sidor	14
ISSN	1470-949X
Status	Publicerad - 2007
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

OpenUrl-tillgänglighet

@article{5f1712ae73864bd1bbe489713edefe55,

title = "Consumer responsiveness to mobile marketing",

author = "Kristina Heinonen and Tore Strandvik",

year = "2007",

language = "English",

volume = "6",

pages = "603--617",

journal = "International Journal of Mobile Communications",

issn = "1470-949X",

publisher = "Inderscience Publishers",

number = "5",

}