@inbook{46f36cce652944f0b107b59a2c30713c,
title = "Consumer Tribes",
abstract = "This is the definition of {\textquoteleft}Consumer Tribes{\textquoteright} in the book {\textquoteleft}Elgar Encyclopedia of Consumer Behavior{\textquoteright}. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.",
keywords = "512 Business and Management, brand communities, consumer tribes, neotribalism, sense of community, social media",
author = "{Diaz Ruiz}, Carlos",
note = "Publisher Copyright: {\textcopyright} Editors and Contributors Severally 2024. All rights reserved.",
year = "2024",
doi = "10.4337/9781803926278.ch36",
language = "English",
isbn = "978-1-80392-626-1",
series = "Elgar Encyclopedias in Business and Management",
publisher = "Edward Elgar",
pages = "113--115",
editor = "Johanna Gollnhofer and Reto Hofstetter and Torsten Tomczak",
booktitle = "Elgar Encyclopedia of Consumer Behavior",
address = "United Kingdom",
}