Consumers Constructing Product Brands: Mapping Image Heritage for Understanding Image-In-Use

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	The Roots and Fruits of the Nordic Consumer Research
Redaktörer	P. Laaksonen, H. Jyrinki
Utgivningsort	Vaasa
Utgivningsdatum	2010
Status	Publicerad - 2010
MoE-publikationstyp	A4 Artikel i en konferenspublikation

Namn	Proceedings of the University of Vaasa
Nummer	163

Nyckelord

@inproceedings{9ea16bc27da14d478d53991a4b8d3b27,

title = "Consumers Constructing Product Brands: Mapping Image Heritage for Understanding Image-In-Use",

keywords = "512 Business and Management",

author = "Anne Rindell and Karl-Jacob Mickelsson",

note = " Volume: Proceeding volume: ",

year = "2010",

language = "English",

series = "Proceedings of the University of Vaasa",

number = "163",

editor = "P. Laaksonen and H. Jyrinki",

booktitle = "The Roots and Fruits of the Nordic Consumer Research",

}

Consumers Constructing Product Brands: Mapping Image Heritage for Understanding Image-In-Use. / Rindell, Anne; Mickelsson, Karl-Jacob.
The Roots and Fruits of the Nordic Consumer Research. red. / P. Laaksonen; H. Jyrinki. Vaasa, 2010. (Proceedings of the University of Vaasa; Nr. 163).

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Consumers Constructing Product Brands: Mapping Image Heritage for Understanding Image-In-Use

AU - Rindell, Anne

AU - Mickelsson, Karl-Jacob

N1 - Volume: Proceeding volume:

PY - 2010

Y1 - 2010

KW - 512 Business and Management

M3 - Conference contribution

T3 - Proceedings of the University of Vaasa

BT - The Roots and Fruits of the Nordic Consumer Research

A2 - Laaksonen, P.

A2 - Jyrinki, H.

CY - Vaasa

ER -