Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption

Johanna Gummerus; Reija Sihlman; Veronica Liljander; Johannes Perret

Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption

Johanna Gummerus, Reija Sihlman, Veronica Liljander, Johannes Perret

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance
Redaktörer	Ann-Marie Doherty
Utgivningsort	Cardiff
Förlag	AM - Academy of Marketing
Utgivningsdatum	2013
ISBN (elektroniskt)	978-1-909838-00-0
Status	Publicerad - 2013
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2013 Academy of Marketing Conference - University of South Wales , Cardiff, Storbritannien Varaktighet: 08.07.2013 → 11.07.2013

Nyckelord

512 Företagsekonomi
KOTA2013
Equis Base Room

Åtkomst av dokument

2013_Liljander_et_al_Consumers_perceived

https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0340_paper.pdf

OpenUrl-tillgänglighet

Fulltext

Citera det här

Gummerus, J., Sihlman, R., Liljander, V., & Perret, J. (2013). Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. I A.-M. Doherty (Red.), Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance AM - Academy of Marketing. https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0340_paper.pdf

Gummerus, Johanna ; Sihlman, Reija ; Liljander, Veronica et al. / Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance. redaktör / Ann-Marie Doherty. Cardiff : AM - Academy of Marketing, 2013.

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Gummerus, J, Sihlman, R, Liljander, V & Perret, J 2013, Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. i A-M Doherty (red.), Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance. AM - Academy of Marketing, Cardiff, 2013 Academy of Marketing Conference , Cardiff, Storbritannien, 08.07.2013. <https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0340_paper.pdf>

Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. / Gummerus, Johanna; Sihlman, Reija; Liljander, Veronica et al.
Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance. red. / Ann-Marie Doherty. Cardiff: AM - Academy of Marketing, 2013.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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T1 - Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption

AU - Gummerus, Johanna

AU - Sihlman, Reija

AU - Liljander, Veronica

AU - Perret, Johannes

N1 - Volume: Proceeding volume:

PY - 2013

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KW - 512 Business and Management

KW - KOTA2013

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M3 - Conference contribution

BT - Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK.

A2 - Doherty, Ann-Marie

PB - AM - Academy of Marketing

CY - Cardiff

T2 - 2013 Academy of Marketing Conference

Y2 - 8 July 2013 through 11 July 2013

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Gummerus J, Sihlman R, Liljander V, Perret J. Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. I Doherty AM, redaktör, Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance. Cardiff: AM - Academy of Marketing. 2013