@inbook{f3c1f02ee86b4a7ca53804940c7ddc4c,
title = "Consumption-led Market Shaping",
abstract = "This is the definition of {\textquoteleft}Consumption-led Market Shaping{\textquoteright} in the book {\textquoteleft}Elgar Encyclopedia of Consumer Behavior{\textquoteright}. ",
keywords = "Business, Markets and Societal Dynamics, Market shaping, 512 Business and Management, consumption-led market shaping, market practices, marketing, activism, consumer power, creative consumption",
author = "{Diaz Ruiz}, Carlos",
note = "Publisher Copyright: {\textcopyright} Editors and Contributors Severally 2024. All rights reserved.",
year = "2024",
doi = "10.4337/9781803926278.ch38",
language = "English",
isbn = "978-1-80392-626-1",
series = "Elgar Encyclopedias in Business and Management",
publisher = "Edward Elgar",
pages = "121--123",
editor = "Johanna Gollnhofer and Reto Hofstetter and Torsten Tomczak",
booktitle = "Elgar Encyclopedia of Consumer Behavior",
address = "United Kingdom",
}