Context and mobile services' value-in-use

Johanna Gummerus, Minna Hannele Pihlström

Forskningsoutput: TidskriftsbidragArtikelPeer review

84 Citeringar (Scopus)

Sammanfattning

Context is an inherent part of service use experiences that helps to understand when mobile services generate superior value-in-use for customers and are preferred to other services, but little research exists on the subject. In order to fill this void, a theoretical value framework incorporating context is proposed. The findings of 85 mobile service use situations indicate strong evidence for two types of value: context value and value-in-use. Furthermore, the paper identifies new context value categories such as uncertain conditions, refines the meanings of other context and value-in-use categories, and concludes that conditional value enhances the value of mobile services.
OriginalspråkEngelska
Referentgranskad vetenskaplig tidskriftJournal of Retailing and Consumer Services
Volym18
Utgåva6
Sidor (från-till)521-533
Antal sidor13
ISSN0969-6989
DOI
StatusPublicerad - 2011
MoE-publikationstypA1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

  • 512 Företagsekonomi
  • KOTA2011

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