Sammanfattning
Context is an inherent part of service use experiences that helps to understand when mobile services generate superior value-in-use for customers and are preferred to other services, but little research exists on the subject. In order to fill this void, a theoretical value framework incorporating context is proposed. The findings of 85 mobile service use situations indicate strong evidence for two types of value: context value and value-in-use. Furthermore, the paper identifies new context value categories such as uncertain conditions, refines the meanings of other context and value-in-use categories, and concludes that conditional value enhances the value of mobile services.
Originalspråk | Engelska |
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Referentgranskad vetenskaplig tidskrift | Journal of Retailing and Consumer Services |
Volym | 18 |
Nummer | 6 |
Sidor (från-till) | 521-533 |
Antal sidor | 13 |
ISSN | 0969-6989 |
DOI | |
Status | Publicerad - 2011 |
MoE-publikationstyp | A1 Originalartikel i en vetenskaplig tidskrift |
Nyckelord
- 512 Företagsekonomi
- KOTA2011