Contextually embedded selling in digital media

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the 24th Nordic Academy of Management Conference (NFF 2017)
Utgivningsort	Bodö
Förlag	Nord University Business School
Utgivningsdatum	2017
Status	Publicerad - 2017
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	24th Nordic Academy of Management Conference (NFF) - Bodö, Norge Varaktighet: 23.08.2017 → 25.08.2017 Konferensnummer: 24 https://www.nord.no/en/about/faculties-and-centres/business-school/Pages/NFF2017.aspx

Nyckelord

@inproceedings{cee8e3af7eb145f5b045413d7098323d,

title = "Contextually embedded selling in digital media",

keywords = "512 Business and Management",

author = "Anna-Greta Nystr{\"o}m and Karl-Jacob Mickelsson",

note = " Volume: Proceeding volume: ; 24th Nordic Academy of Management Conference (NFF), NFF ; Conference date: 23-08-2017 Through 25-08-2017",

year = "2017",

language = "English",

booktitle = "Proceedings of the 24th Nordic Academy of Management Conference (NFF 2017)",

publisher = "Nord University Business School",

url = "https://www.nord.no/en/about/faculties-and-centres/business-school/Pages/NFF2017.aspx",

}

TY - GEN

T1 - Contextually embedded selling in digital media

AU - Nyström, Anna-Greta

AU - Mickelsson, Karl-Jacob

N1 - Conference code: 24

PY - 2017

Y1 - 2017

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings of the 24th Nordic Academy of Management Conference (NFF 2017)

PB - Nord University Business School

CY - Bodö

T2 - 24th Nordic Academy of Management Conference (NFF)

Y2 - 23 August 2017 through 25 August 2017

ER -