Core and Related Customer Activity in Service Usage

Karl-Jacob Mickelsson

Core and Related Customer Activity in Service Usage

Karl-Jacob Mickelsson

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Innovative Service Perspectives : Proceedings from the AMA SERVSIG International Service Research Conference
Redaktörer	Jacob Mickelsson, Anu Helkkula
Antal sidor	1
Förlag	Hanken School of Economics
Utgivningsdatum	2012
Sidor	20
ISBN (elektroniskt)	978-952-232-170-1
Status	Publicerad - 2012
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	AMA SERVSIG 2012 - Hanken School of Economics, Helsinki, Finland Varaktighet: 07.06.2012 → 09.06.2012 Konferensnummer: 7

Nyckelord

512 Företagsekonomi

Åtkomst av dokument

http://hdl.handle.net/10138/36614

OpenUrl-tillgänglighet

Fulltext

Citera det här

@inproceedings{477cfd2622e34a42b0ab2853818dad1d,

title = "Core and Related Customer Activity in Service Usage",

keywords = "512 Business and Management",

author = "Karl-Jacob Mickelsson",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

language = "English",

pages = "20",

editor = "Jacob Mickelsson and Anu Helkkula",

booktitle = "Innovative Service Perspectives",

publisher = "Hanken School of Economics",

address = "Finland",

}

Core and Related Customer Activity in Service Usage. / Mickelsson, Karl-Jacob.
Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference. red. / Jacob Mickelsson; Anu Helkkula. Hanken School of Economics, 2012. s. 20.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

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M3 - Conference contribution

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BT - Innovative Service Perspectives

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PB - Hanken School of Economics

T2 - 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 7 June 2012 through 9 June 2012

ER -