Corporate image heritage in B2B

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of the Corporate and Marketing Communications Conference CMC 2018
Utgivningsdatum	2018
Status	Publicerad - 2018
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	23rd International Conference on Corporate and Marketing Communications - Exeter, Exeter, Storbritannien Varaktighet: 12.04.2018 → 13.04.2018 Konferensnummer: 23

OpenUrl-tillgänglighet

@inproceedings{75c78cf5e1274122abf820b7fc170fe3,

title = "Corporate image heritage in B2B",

author = "Anne Rindell and Tore Strandvik",

year = "2018",

language = "English",

booktitle = "Proceedings of the Corporate and Marketing Communications Conference CMC 2018",

note = "23rd International Conference on Corporate and Marketing Communications ; Conference date: 12-04-2018 Through 13-04-2018",

}