Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour

Jaakko Aspara, Henrikki Tikkanen

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

19 Citeringar (Scopus)

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	European Journal of Marketing
Volym	45
Nummer	9/10
Sidor (från-till)	1446-1469
Antal sidor	24
ISSN	0309-0566
DOI	https://doi.org/10.1108/03090561111151844
Status	Publicerad - 2011
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

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title = "Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour",

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author = "Jaakko Aspara and Henrikki Tikkanen",

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AU - Aspara, Jaakko

AU - Tikkanen, Henrikki

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DO - 10.1108/03090561111151844

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JO - European Journal of Marketing

JF - European Journal of Marketing

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