Corporate strategic marketing: a new task for top management

Forskningsoutput: Tidskriftsbidrag › Artikel › Vetenskaplig › Peer review

Originalspråk	Engelska
Referentgranskad vetenskaplig tidskrift	Business Strategy Series
Volym	8
Nummer	2
Sidor (från-till)	132-141
Antal sidor	10
DOI	https://doi.org/10.1108/17515630710685195
Status	Publicerad - 2007
MoE-publikationstyp	A1 Originalartikel i en vetenskaplig tidskrift

Nyckelord

@article{cdc62fde885248c59869fd5cc5b30857,

title = "Corporate strategic marketing: a new task for top management",

keywords = "512 Business and Management",

author = "Petri Parvinen and Henrikki Tikkanen and Jaakko Aspara",

year = "2007",

doi = "10.1108/17515630710685195",

language = "English",

volume = "8",

pages = "132--141",

journal = "Business Strategy Series",

issn = "1751-5645",

publisher = "Emerald Group Publishing",

number = "2",

}

TY - JOUR

T1 - Corporate strategic marketing

T2 - a new task for top management

AU - Parvinen, Petri

AU - Tikkanen, Henrikki

AU - Aspara, Jaakko

PY - 2007

Y1 - 2007

KW - 512 Business and Management

U2 - 10.1108/17515630710685195

DO - 10.1108/17515630710685195

M3 - Article

SN - 1751-5645

VL - 8

SP - 132

EP - 141

JO - Business Strategy Series

JF - Business Strategy Series

IS - 2

ER -