Creating a market view for firms moving towards solution business

Suvi Maria Nenonen; Kaj Storbacka

Creating a market view for firms moving towards solution business

Suvi Maria Nenonen
, Kaj Storbacka

Marknadsföring, Helsingfors

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Creating a market view for firms moving towards solution business
Utgivningsdatum	12.2012
Status	Publicerad - 12.2012
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2012 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Adelaide , Australien Varaktighet: 03.12.2012 → 05.12.2012

Nyckelord

512 Företagsekonomi
KOTA2012

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title = "Creating a market view for firms moving towards solution business",

keywords = "512 Business and Management, KOTA2012",

author = "Nenonen, \{Suvi Maria\} and Kaj Storbacka",

note = " Volume: Proceeding volume: ; 2012 Australian and New Zealand Marketing Academy (ANZMAC) Conference, ANZMAC ; Conference date: 03-12-2012 Through 05-12-2012",

year = "2012",

month = dec,

language = "English",

booktitle = "Creating a market view for firms moving towards solution business",

}

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AU - Storbacka, Kaj

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KW - 512 Business and Management

KW - KOTA2012

M3 - Conference contribution

BT - Creating a market view for firms moving towards solution business

T2 - 2012 Australian and New Zealand Marketing Academy (ANZMAC) Conference

Y2 - 3 December 2012 through 5 December 2012

ER -