Credibility of blogger word-of-mouth: The effect of perceived blogger independence

Veronica Liljander; Johanna Gummerus; Inger Aaltonen

Credibility of blogger word-of-mouth: The effect of perceived blogger independence

Veronica Liljander
, Johanna Gummerus
, Inger Aaltonen

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies)
Redaktörer	Harry Timmermans
Utgivningsdatum	07.2012
Status	Publicerad - 07.2012
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	EIRASS Conference, Vienna, 9-12.7.2012 - Wien, Österrike Varaktighet: 09.07.2012 → 12.07.2012

Nyckelord

512 Företagsekonomi
KOTA2012

OpenUrl-tillgänglighet

Fulltext

Citera det här

@inproceedings{3121ac72608f426986665ff797a5bbad,

title = "Credibility of blogger word-of-mouth: The effect of perceived blogger independence",

keywords = "512 Business and Management, KOTA2012",

author = "Veronica Liljander and Johanna Gummerus and Inger Aaltonen",

note = " Volume: Proceeding volume: ; EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies) ; Conference date: 09-07-2012 Through 12-07-2012",

year = "2012",

month = jul,

language = "English",

editor = "Harry Timmermans",

booktitle = "EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies)",

}

Credibility of blogger word-of-mouth: The effect of perceived blogger independence. / Liljander, Veronica; Gummerus, Johanna; Aaltonen, Inger.
EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies). red. / Harry Timmermans. 2012.

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

TY - GEN

T1 - Credibility of blogger word-of-mouth: The effect of perceived blogger independence

AU - Liljander, Veronica

AU - Gummerus, Johanna

AU - Aaltonen, Inger

N1 - Volume: Proceeding volume:

PY - 2012/7

Y1 - 2012/7

KW - 512 Business and Management

KW - KOTA2012

M3 - Conference contribution

BT - EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies)

A2 - Timmermans, Harry

T2 - EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies)

Y2 - 9 July 2012 through 12 July 2012

ER -