Cultural Dimensions of Co-creation of Service Experiences: Western Medicine’s Neo-Colonialization of Traditional Chinese Medicine

Anu Helkkula; An Chen; Eric Arnould

Cultural Dimensions of Co-creation of Service Experiences: Western Medicine’s Neo-Colonialization of Traditional Chinese Medicine

Anu Helkkula, An Chen, Eric Arnould

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of CCT 2016 Lille
Antal sidor	10
Utgivningsdatum	2016
Status	Publicerad - 2016
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	Consumer Culture Theory CCT 2016 - Lille, Frankrike Varaktighet: 06.07.2016 → 09.07.2016

Nyckelord

512 Företagsekonomi
Customers and Relations

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title = "Cultural Dimensions of Co-creation of Service Experiences: Western Medicine{\textquoteright}s Neo-Colonialization of Traditional Chinese Medicine",

keywords = "512 Business and Management, Customers and Relations, culture, co-creation, cocreation, service, experience, Neo-colonialization, medicine, Health care",

author = "Anu Helkkula and An Chen and Eric Arnould",

note = " Volume: Proceeding volume: ; Consumer Culture Theory CCT 2016 ; Conference date: 06-07-2016 Through 09-07-2016",

year = "2016",

language = "English",

booktitle = "Proceedings of CCT 2016 Lille",

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TY - GEN

T1 - Cultural Dimensions of Co-creation of Service Experiences: Western Medicine’s Neo-Colonialization of Traditional Chinese Medicine

AU - Helkkula, Anu

AU - Chen, An

AU - Arnould, Eric

N1 - Volume: Proceeding volume:

PY - 2016

Y1 - 2016

KW - 512 Business and Management

KW - Customers and Relations

KW - culture

KW - co-creation

KW - cocreation

KW - service

KW - experience

KW - Neo-colonialization

KW - medicine

KW - Health care

M3 - Conference contribution

BT - Proceedings of CCT 2016 Lille

T2 - Consumer Culture Theory CCT 2016

Y2 - 6 July 2016 through 9 July 2016

ER -