Customer Approach to the Use of Big Data: Wearables for Service

Apramey Dube; Anu Helkkula

Customer Approach to the Use of Big Data: Wearables for Service

Forskningsoutput: Kapitel i bok/rapport/konferenshandling › Konferensbidrag › Vetenskaplig › Peer review

Originalspråk	Engelska
Titel på värdpublikation	Proceedings of SERVSIG 2016 Conference
Utgivningsort	Maastricht
Förlag	Maastricht University
Utgivningsdatum	06.2016
Status	Publicerad - 06.2016
MoE-publikationstyp	A4 Artikel i en konferenspublikation
Evenemang	2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Maastricht, Maastricht, Holland Varaktighet: 18.06.2016 → 20.06.2016 Konferensnummer: 9

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512 Företagsekonomi

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SERVSIG_2016_Customer_approach_to_use_of_Big_DataAccepterat manuskript, 226 KB

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@inproceedings{5f01545733a84a25b446e429139bca56,

title = "Customer Approach to the Use of Big Data: Wearables for Service",

keywords = "512 Business and Management, Big data, Wearables, Service, CUSTOMER EXPERIENCE, Service Experience",

author = "Apramey Dube and Anu Helkkula",

note = " Volume: Proceeding volume: ; 2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 18-06-2016 Through 20-06-2016",

year = "2016",

month = jun,

language = "English",

booktitle = "Proceedings of SERVSIG 2016 Conference",

publisher = "Maastricht University",

address = "Netherlands",

}

TY - GEN

T1 - Customer Approach to the Use of Big Data: Wearables for Service

AU - Dube, Apramey

AU - Helkkula, Anu

N1 - Conference code: 9

PY - 2016/6

Y1 - 2016/6

KW - 512 Business and Management

KW - Big data

KW - Wearables

KW - Service

KW - CUSTOMER EXPERIENCE

KW - Service Experience

UR - http://www.servsig2016.com

M3 - Conference contribution

BT - Proceedings of SERVSIG 2016 Conference

PB - Maastricht University

CY - Maastricht

T2 - 2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 18 June 2016 through 20 June 2016

ER -